In general, who do you trust more? A rando on the internet or a good friend of yours? You are more likely to trust a friend’s recommendation than a random one on the internet. Because the app is “private”, shares are more meaningful. The app also has not been known to be ads-friendly (although it is slowly changing). Wechat being closed social media (not everyone can see your post, you can’t see everyone’s posts), it can be challenging to grow a following there. By creating a relationship with your consumers, they will be more likely to buy your products and share their opinion on platforms like Zhihu (知乎). Communicating with consumers is indeed mandatory if you want to succeed in China. Chinese consumers like to follow brands and communicate with their representatives. As you probably already know, social networks are very effective and decisive in China. On top of increasing your visibility, WeChat is a powerful tool to increase your e-reputation. WeChat SEO & Content Marketing for eReputation Buidling
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They can drive users to follow WeChat Official Account, download an app, claim a coupon code, buy a product, etc. In the context of WeChat, they are featured at the bottom of a message written by an Official WeChat Account. These banners are very much like the ad banners you would see on a website. Advertising on WeChat moment can be effective for brands that already have a certain level of engagement in China. Launched in 2015, 25 brands including Coca-Cola and Mercedes-Benz took part in the first testing campaign of the WeChat Moments ads. You need to ask yourself: “What’s the point of using WeChat ads?” In reality, the purpose is to attract followers while engaging new ones.
The key is budget allocation, WeChat ads do require a higher level of an initial investment than other platforms. WeChat Ads are always a hot topic in China, some people will preach their effectiveness whilst others will be more skeptical. So, you should consider this way of promotion as part of your marketing strategy. These brochures offer a highly engaging experience that catches the user’s attention and can easily generate new leads and sales. One of the best tools for WeChat business accounts is the possibility to create a WeChat H5 Brochure. However, advertising on WeChat is not only limited to mini-programs. These mini-programs are highly appreciated because they are easy to code, are cost-efficient, and have similar functionalities to websites. Bonus Ice cream – Wechat Mini-program for delivery For example, thanks to the platform’s Mini Programs, third-party “apps” that run in WeChat without requiring downloads, increased to more than one million in 2018 and were used by brands such as Burberry, H&M, Dior, and Longchamp. WeChat mini-programs are widely popular with many international companies. WeChat Marketing Tools & Paid Advertising WeChat mini-programs To do so, you will have to produce quality content, create loyalty programs, offer vouchers and promotions to your loyal consumers, but also be responsive to their demand and also analyze how they react to your marketing campaigns to adapt your strategy. However, the best way to promote your business is to be creative and innovative in order to stand out amongst your competitors.
With more than 2.5 million business accounts registered on Wechat, the competition is tough for everyone, especially for new and smaller companies. You have to keep in mind that WeChat accounts are used as a collaborative work platform for your employees but also as part of your marketing strategy. However WeChat is very different from western apps, so you will have to understand how it works and also understand the Chinese market beforehand. Wechat is not just an app, it’s a whole ecosystem of services and functionalities that are especially appreciated by companies doing marketing on WeChat.
How does WeChat Marketing benefit your business in China?
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